Free AI Sales Video Script Generator
Write better prospecting videos in seconds. Tell us who you’re reaching out to, what you’re offering, and what you want them to do. Get a personalized script ready to record.
No signup required. Free to try, with up to 3 scripts a day.
Your script will appear here
You can edit every part before you copy it.
How do you write a sales prospecting video script?
Write it for one person, then say it out loud. A good prospecting video has four parts, and it runs them together like one short message rather than four sections.
Hook
One or two sentences that give this person a reason to keep watching. Start with why you are talking to them, not with your name or your company.
Personalization
Why this message is for them and not their whole industry. A real observation does more than a compliment, and one true detail is enough.
Value
What you do, described as what changes for them. If you have proof, name it plainly. If you don’t, leave it out rather than reaching for an impressive-sounding claim.
Call to action
One next step that is easy to take and easy to decline. “Worth a look?” is easier to answer than a request for 30 minutes on Thursday.
Why keep a personalized sales video short?
A stranger owes you no attention. A short video asks for very little of it, and someone can decide within a sentence or two whether it matters to them. Length also tests your thinking: if you can’t say why you chose this person in a few seconds, more time won’t fix it.
Personalization only helps when it’s real. Reading out a company name proves nothing, and anyone can automate it. One specific thing you noticed, and how it connects to what you do, shows this message couldn’t have gone to everyone. Video isn’t right for every prospect, so try it where a face and a voice could help, and see how your own audience responds.
How do you structure a 30, 60 or 90-second script?
Word count is the easiest way to plan length. At about 150 words a minute, a comfortable on-camera pace, these are good targets. They’re starting points: time yourself once, because everyone’s pace is different.
30 seconds
60 to 75 words
A first touch to someone who has never heard of you, or a follow-up to a message they ignored. There is room for a hook, one reason and one ask. Say one thing.
60 seconds
125 to 150 words
The sensible default for cold outreach. You have time to explain why you chose them and what you do, without asking for much of their attention.
90 seconds
190 to 225 words
When there is more to show: something on screen, a candidate conversation with real detail, or someone who has already shown interest. Use the extra time for specifics, not a longer introduction.
What does a good sales video script sound like?
Here are three short sales prospecting video examples. The people and companies are made up, to show the shape. Yours should use only what’s true for you.
Your team just opened SDR roles in two new regions, which usually means a lot of new reps learning your pitch at once. We build practice calls from your own recordings, so a new rep can rehearse before talking to a real buyer. I don’t know if ramp time is a problem for you right now. If it is, can I send a two-minute walkthrough? Just reply yes.
It opens on something the prospect can check, and admits the sender doesn’t know whether the problem is real.
I tried to book a cleaning on your site last night, and it took a phone call to finish. I run a small company that builds online booking for dental practices, and it takes about an afternoon to set up. [A practice you’ve worked with] can tell you how it went for them. Reply if you’d like me to build a test version you can click through.
The bracket marks proof the sender has to supply. If they have none yet, the sentence comes out.
You’ve spent the last few years building payment systems, and that’s what this team needs. I’m hiring a staff engineer for a fintech company in Austin, and the first project is rebuilding their ledger. It’s a small team and you’d own the design. I can share the rest on a 15-minute call. If now’s the wrong time, just say so and I won’t follow up.
It leads with the person’s work and the actual job, and makes saying no painless.
How do you use a video script in cold outreach?
- Fix the script before you press record. Read it aloud, cut whatever you stumble over and fill in or delete anything in brackets.
- Record one take, maybe two. A clean, natural take beats a polished one. Glance at your notes rather than reading from them, and look at the camera for the opening line.
- Don’t attach the video to the email. Add a thumbnail image that links to it instead, plus a plain text link in case images are hidden.
- Keep the email to a few lines. It should make sense even if they never click: who you are, why them, and the same single ask as the video.
- Give them somewhere to act. If you asked for a meeting, link to a place where they can book it, so they don’t have to come back to your email to find a link.
For the thumbnail, use our free video email preview generator. It turns a video you’ve already recorded into an image with a play button.
Where should your video send people?
Your script gets them to watch. PitchPage gives them somewhere to go next: one shareable page with your video, your calendar and your next step. Record or upload your video in PitchPage, or use a Loom or YouTube link.
Recording and uploading are included with the trial and with Pro. Loom and YouTube links work too. 7 days of Pro with up to 3 pages and no credit card. The trial never turns into a paid plan on its own.
Start Your Free PitchPage TrialQuestions about sales video scripts
Is the AI sales video script generator really free?
Yes. You can create up to 3 scripts a day with no account, email address or credit card. Regenerating counts as a new script. The script is yours to use however you like.
Why is there a daily limit?
Every script is written by a paid AI model, and the limit keeps the tool free. Without accounts we can only tell visitors apart approximately, so people sharing a network may occasionally reach it sooner. The tool also has an overall daily budget. If it runs out, the page says so and you can come back the next day (UTC).
Do you store what I type or the scripts?
No. What you enter is sent to our AI provider, Anthropic, to write the script, and PitchPage keeps neither your answers nor the result. Your edits stay in your browser. We keep a daily count against a hash that changes every day, and our analytics, if you accept them, only record choices such as the video length. Please don’t enter confidential information.
Will the AI make up facts about my prospect?
It is told to use only what you provide and not to invent customers, numbers or research. Where proof would help, it may leave a placeholder in [square brackets] for you to fill in or delete. AI can still get things wrong, so read the script before you record it, and only say what is true.
How long should a sales video be?
As short as it can be while still saying why you chose this person. Sixty seconds is a sensible default for cold outreach, 30 seconds suits a first touch or follow-up, and 90 seconds fits when you have something to show or the person already knows you.
How accurate is the estimated video length?
It is approximate. We count the words in your script and assume about 150 words a minute, a comfortable pace on camera. Your own pace will differ, and pauses and anything you show on screen add time. The estimate updates as you edit.
Can I use these scripts with Loom or another video tool?
Yes. A script is just text, so you can record it in Loom, on your phone, with your webcam or in PitchPage. This tool writes the words. It doesn’t record video.
Should I read the script word for word?
Treat it as a draft. Read it aloud once, change anything you wouldn’t naturally say, then record from the notes you remember or keep it just below your camera. A slightly imperfect take in your own words usually sounds more like a real message.
Can this script go straight into PitchPage?
Not automatically. Copy it, record your video in PitchPage or anywhere else, then build your page around that video. You don’t need a PitchPage account to use the script.